COURSE OF French and Marketing

University of Stirling (Stirling)

University: http://www.stir.ac.uk/

Course:

French at Stirling is focused on high quality research-led teaching of the language and cultures of the contemporary French-speaking world. Our courses give students an in-depth understanding of language, society and thought across historical and geographical contexts, as well as an opportunity to spend time abroad at a range of exciting partner institutions. Our graduates are dynamic, motivated and flexible. They bring their high-level skills in written and oral communication, translation and intercultural awareness to a wide range of professional contexts. As Language students you will be taught by tutors and lecturers who specialise in the complexities of cultures in places as diverse as metropolitan France, Quebec, the Maghreb and sub-Saharan Africa. And our Language Coordinators, who are highly experienced in the teaching of French as a foreign language, work in close collaboration with our team of Language Assistants to provide in-depth language study throughout your degree. Your degree in French will not only enable you to develop high-level written and spoken linguistic skills, but you will also build an understanding of the histories, societies, literature, cinema and visual cultures of the French-speaking world. You’ll be taught through a combination of lectures and small tutorial groups, with access to our state-of-the-art range of language learning resources through our virtual learning environment and our campus language labs. As a student of French at Stirling you will have a number of opportunities to spend time living, studying and working abroad as part of your degree. Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:
Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes. Business/commercial awareness – through case study analysis, guest lectures and live projects with local employers, you will develop an understanding of what is going on in the business sector and the wider environment that organisations operate within.

Bachelor of Arts (with Honours) - BA (Hons)

Duration: 4 years

Study mode: Full-time

English language requirements: Obtain IELTS 6.0 with 5.5 minimum in each skill or equivalent. Details on equivalencies here http://stir.ac.uk/so

Qualification requirements: ABBB (±15 PT)

Tuition fees: £1,820/year

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