COURSE OF Marketing and Psychology

University of Stirling (Stirling)

University: http://www.stir.ac.uk/

Course:

Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:
Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes. Business/commercial awareness – through case study analysis, guest lectures and live projects with local employers, you will develop an understanding of what is going on in the business sector and the wider environment that organisations operate within. Assignments are designed to enable you to draw on your personal experiences and apply your learning directly to the business world.

Bachelor of Arts (with Honours) - BA (Hons)

Duration: 4 years

Study mode: Full-time

English language requirements: Obtain IELTS 6.0 with 5.5 minimum in each skill or equivalent. Details on equivalencies here http://stir.ac.uk/so

Qualification requirements: BBB (±15 PT)

Tuition fees: £1,820/year

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