COURSE OF Marketing with placement
University of Southampton (Southampton)
University: http://www.southampton.ac.uk/
An emphasis on digital and data-driven marketing makes this degree stand out from more traditional courses offered elsewhere. You’ll learn about contemporary digital marketing techniques and how to integrate them with offline methods. You’ll also learn how to analyse big data in order to measure the success of campaigns and identify trends to inform effective marketing decisions. The one-year industry placement is a great opportunity to put your learning into practice in the workplace and develop your skills. You’ll also gain practical experience through classroom-based activities such as devising and running a real digital campaign for an organisation and takingpart in an innovative simulation exercise. You’ll learn from expert academics who are at the forefront of research into digital marketing and marketing analytics, as well as from industry guest speakers. The course is accredited by the Institute of Direct and Digital Marketing, reflecting its relevance to today’s marketing profession.
Bachelor of Science (with Honours) - BSc (Hons)
Duration: 4 years
Study mode: Full-time
Qualification requirements: AAB (±17 PT)
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